Liftoff is a financial literacy app and web concept designed to help recent graduates build confidence around budgeting, saving, and investing. Recognizing that many young adults feel overwhelmed and intimidated by financial decisions, I aimed to make learning about finances more accessible, engaging, and approachable. I led the project end-to-end, from research to concept development. This included Gen-Z–focused surveys and a literature review to identify key pain points, such as confusion around budgeting basics, fear of investing, and uncertainty about where to start. I also explored how short-form, scrollable content could replace passive “brain-rot” consumption with practical financial education, paired with achievable goal-setting to encourage consistent progress. Using these insights, I developed the Liftoff concept and pitch with an emphasis on simplifying complex financial topics, promoting actionable habits, and creating a supportive, unintimidating learning experience.
Liftoff is a financial literacy app and web concept designed to help recent graduates build confidence around budgeting, saving, and investing. Recognizing that many young adults feel overwhelmed and intimidated by financial decisions, I aimed to make learning about finances more accessible, engaging, and approachable. I led the project end-to-end, from research to concept development. This included Gen-Z–focused surveys and a literature review to identify key pain points, such as confusion around budgeting basics, fear of investing, and uncertainty about where to start. I also explored how short-form, scrollable content could replace passive “brain-rot” consumption with practical financial education, paired with achievable goal-setting to encourage consistent progress. Using these insights, I developed the Liftoff concept and pitch with an emphasis on simplifying complex financial topics, promoting actionable habits, and creating a supportive, un-intimidating learning experience.