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I developed the full brand identity for a new matcha stand on the Sunshine Coast, beginning with a strategic questionnaire to define its market positioning. A core focus was fulfilling the client’s dream of including a cat in the branding, which I achieved by creating a custom mascot and integrating it directly into the primary logomark.Beyond the logo suite and brand guidelines, I designed all physical and digital touchpoints, including menus, business cards, and social media templates. I also managed the environmental design, selecting paint colors and collaborating with a local carpenter to prepare custom signage for CNC cutting. To support the launch, I led the brand’s social media setup and community outreach. The final result is a fun, distinctive identity that stands out in a competitive market for an ecstatic client.
I developed the full brand identity for a new matcha stand on the Sunshine Coast, beginning with a strategic questionnaire to define its market positioning. A core focus was fulfilling the client’s dream of including a cat in the branding, which I achieved by creating a custom mascot and integrating it directly into the primary logomark.
Beyond the logo suite and brand guidelines, I designed all physical and digital touch points, including menus, business cards, and social media templates. I also managed the environmental design, selecting paint colours and collaborating with a local carpenter to prepare custom signage for CNC cutting. To support the launch, I led the brand’s social media setup and community outreach. The final result is a fun, distinctive identity that stands out in a competitive market for an ecstatic client.