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I developed the brand identity for a new matcha stand on the Sunshine Coast, starting with a discovery process to define the brand’s positioning and visual direction. The client wanted to incorporate a cat into the branding, which led to the development of a custom mascot integrated into the primary logo.
The project included the logo suite, typography and colour system, logo usage guide, and supporting brand applications such as menus, business cards, stand decals, sandwich boards, and social media templates. I also assisted with print coordination and continue to manage the brand’s social media presence to maintain consistency across digital and physical touchpoints.
I developed the brand identity for a new matcha stand on the Sunshine Coast, starting with a discovery process to define the brand’s positioning and visual direction. The client wanted to incorporate a cat into the branding, which led to the development of a custom mascot integrated into the primary logo.
The project included the logo suite, typography and colour system, logo usage guide, and supporting brand applications such as menus, business cards, stand decals, sandwich boards, and social media templates. I also assisted with print coordination and continue to manage the brand’s social media presence to maintain consistency across digital and physical touchpoints.