Saigon Kitchen is a family-owned Vietnamese restaurant in Nanaimo, BC. The goal of this project was to revitalize the brand with a fresh logo and design system to be applied across all branding touch points. From the start, I aimed to update the brand in a way that would still connect with their core audience while fostering a sense of warmth and community. With a new logo and comprehensive brand guidelines, I crafted an identity that reflects the authentic, welcoming spirit of their cuisine.
Saigon Kitchen is a family-owned Vietnamese restaurant in Nanaimo, BC. The goal of this project was to revitalize the brand with a fresh logo and design system to be applied across all branding touch points.
From the start, I aimed to update the brand in a way that would still connect with their core audience while fostering a sense of warmth and community. With a new logo and comprehensive brand guidelines, I crafted an identity that reflects the authentic, welcoming spirit of their cuisine.