As a Creative Designer at Leap XD, I collaborated on the visual identity for a new breakfast restaurant opening in downtown Victoria, BC. I assisted in the logo design process through ideation, refinement, and production of the final logo suite and logo standards. In parallel, I led the creation of a custom illustration suite. Focusing on strong composition, clarity, and intentional flow, particularly within the large-scale mural, I developed an illustration style that aligned with the brand’s fun and social persona. Additionally, I mapped out the exterior signage to ensure consistency across physical and environmental touchpoints. The final illustrations were applied across signage and various branding elements, supporting the mural that has become a standout feature of the restaurant’s interior.
As a Creative Designer at Leap XD, I collaborated on the visual identity for a new breakfast restaurant opening in downtown Victoria, BC. I assisted in the logo design process through ideation, refinement, and production of the final logo suite and logo standards. In parallel, I led the creation of a custom illustration suite.
Focusing on strong composition, clarity, and intentional flow, particularly within the large-scale mural, I developed an illustration style that aligned with the brand’s fun and social persona. Additionally, I mapped out the exterior signage to ensure consistency across physical and environmental touchpoints. The final illustrations were applied across signage and various branding elements, supporting the mural that has become a standout feature of the restaurant’s interior.